AD-MAD: Sell It Smart
Inspired by the CAS 2026 theme 'Imagining an Impactful Future', teams will create and present a 60–90 second advertisement for an assigned product. The advertisement should demonstrate effective marketing through branding, target audience, positioning, promotion, a clear USP, storytelling, multimedia, and an original jingle.
Venue
Primary Building Multipurpose Hall
Tuesday, August 18, 2026
Maximum school entries
15
Rules & Regulations
CAS Statement of the year - 'Imagining an Impactful Future'
Eligibility: Participation is open exclusively to students of Grades 9–12.
Teams must have 2-3 participants (Each school must have a minimum of 2 and a maximum of 3 students)
Each team will advertise one assigned product (realistic or fictional).
A dynamic topic will be given on the day of the event. Teams will receive preparation time before presenting their advertisement to the panel of judges.
The advertisement must be 60–90 seconds long.
The advertisement should include: brand name, logo, tagline, problem–solution storyline, USP, original jingle, call to action, and promotional offer.
All content must be original, school-appropriate, and aligned with the theme.
Advertisements exceeding the time limit may receive a 10-mark deduction.
The judges’ decision will be final and binding.
Judgement Criteria
Creativity & Originality
Clarity of Business Concept
Presentation & Teamwork
Persuasiveness & Audience Engagement
Bonus: Ethical, sustainable, or socially impactful business practices (up to 5 marks).